Ask any of the human resources manager and you will hear the dilemma of how the generation z is not a perfect candidate, and that they are not ready for the professional workplace environment. First off we need to understand why this lapse arises and then how to contain it. Generation Z is a demographic term to describe people who have been born after mid-1990s to 2000s.
The psychological nurturing is completely different of the current generation than the one before it and so on. If we are to prepare a thriving environment for the millennials we need to understand them. Priorities have changed drastically in last few decades. Once stable income was the motivating factor, which still holds some value, but has been replaced with priorities such as creative flexibility, personal time and passions.
In a study done by Millenial Branding, a research and consultancy firm based in Randstad, they surveyed more than 1000 people from different age brackets falling under generation X, Y and Z. They found a vast difference when asked the candidates if money was a motivating factor for them, only 28% of the generation Z candidates responded in affirmative in comparison to 42% for generation Y. Proving that money is no more the deciding factor for candidates for their careers, they want more creative freedom.
Once their psychology is understood then the companies can cater specifically to match their work environments to align with the generation Z, nurturing them to grow to tomorrows professionals.
